Don’t we all love the ‘issued in public interest’ ad campaigns. The most prominent names that cross our minds when thinking of such adverts are Amnesty International, Mira and Red Cross. Well, now WWF too joins. Naah, not World Wrestling Federation but World Wildlife Fund! Every ad in this campaign is accompanied with the message ‘Preserve Your World Yourself’. More than the catchy and effective punch line, I really like the imagery of the four billboards that WWF released.
The posters show nature imagery with a face forming in each. The effect is immediate. You feel connected to nature and want to protect her. All in all, a very smart and cool approach. Take a look at the ad, and tell me which is your favourite and why. I like the second one the best as the human face looks natural. Ya, the face is ‘sad’ so let’s do our bit and preserve our world!

Via moiillusions

WWF has found that a new fish technology is proving to save turtles while not affecting fish catches. Simply changing from the conventional J hook to circular hooks has been helpful in releasing turtles accidentally hooked. Moises Mug from WWF said that using circular hooks is the right choice as it does not even hamper the economy of artisanal fisheries.

Reports suggest that the alternate fishing method has brought about a significant trend in bycatch reduction, where marine turtle bycatch has been reduced by 89 per cent per thousand hooks. It was quite a relief to find that ninety-ive per cent of turtles caught while fishing were recovered alive and the fishing ability of the circle hook was as good as the J-shaped.
Indeed a strong example to show how conservation and industry can work hand in hand for a better and greener life.
Via enn

The WWF has submitted the map of natural areas of Italy most at risk of fire, gathered in the dossier Incendiometro WWF 2008. The arre most at risk are for the most part in southern Italy. The risk of fire depends on natural factors like climate, land use, the type of plants that grow there and their density, topography… factors weighted by a search of the Ministry of Environment and Society Botany Italian entitled “Fires and Complexity 2 ecosystem.” The WWF has drawn up a second map, Biodiversity Vision 3, which identified areas of high biodiversity, namely those of honour. Sovrapponendo the two maps can identify the woods that would be really a pity missed are found in 17 areas dell’incendiometro.

Now, let me remind you that the Forest estimated to have been arson, in 2007, 65.5% of the total. The climate and topography can only make things worse, but to trigger the fire and ‘almost always a voluntary act of someone who would benefit from them. In 2007 have been burned 650 million euros because of the nearly 10,000 fires that have affected various parts of Italy, most of them in Campania, Calabria, Sicily and Sardinia. On average, only a common understanding on four was taken to prepare the land of fires, or to map and placed under protection areas go to fire.

Planning to hike or camp with your kids this summer but worried about battery less cell phones or iPods after a fun-filled day? Worry not anymore for Uniross (only battery brand worldwide to be endorsed by WWF) has come up with a new range of eco-friendly battery chargers for people like you.

The battery charger is powered by sun energy. This solar charger with USB adaptor can be obtained for£39.99. Others in the range include a 15 Minute charger, the Nomad- a portable power hub” with USB adaptor, a travel clock charger and a wind-powered portable charger with bike mount. Wow, quite a handful of eco-chargers I must say!

Price list:
15 Minute chargers claim to charge any battery in just 15 minutes comes after shelling £34.99.

The Nomad- your portable power hub with USB adaptor can be yours in a mere £19.99.

The travel clock charger- is also a travel clock alarm at £29.99. It charges any battery in under 3 hours while you are enjoying your siesta!

The wind powered portable charger set – includes a bike mount, integrated Lithium ion batter, USB output and phone and game connectors. All yours for just £49.99.

All the above mentioned will be available from coming August and will be available at hardware stores, electrical & departmental stores, supermarkets and even on internet!

Via PocketLint

In the post earlier you spoke location termovalorizzatore to Agnano in Via Scarfoglio, a few kilometers from the reserve of Astroni which is also threatened by recent events. RDS and WWF have launched a campaign for a fundraiser that allows the creation of a great school environment to educate more young people to defend the nature every day of their lives and to transmit this very important value.

Of course not talking about a traditional school, but rather a natural laboratory, outdoors, to learn about nell’Oasi nature. To contribute just send an SMS to the number 48584 at a cost of 1 euro and 2 euro phone fixed (VAT incl.).