Articles tagged with: Sony

Sony’s ODO: Twist, Turn, Twirl and Take
Posted in Energy, Gadgets, Technology, concept on 3 September 2008

Sony ODO

Kinetic power seems to be a very popular substitute to conventional sources of energy and human power is being more often used in places where batteries and small cells were earlier used. Today we have gadgets that power up MP3 players and other tiny yet useful stuff with the power produced by human motion. It need not be always deliberate though as your jog in the morning and your stint on your keyboard could power these gadgets as you continue with you own work. It is almost as if we are plugging them in to us for charge; ala The Matrix!

Sony’s ODO Twirl n’ Take is a wonderful little camera that allows you to take snaps without ever using those boring old cells for power. If you are on your trek and want to suddenly take the perfect shot then you need not worry about the batteries you forgot any longer. The camera works when you just spin and stores kinetic energy in it. It is surely a toy for the kids but the technology could translate in to something substantial and cool with time.

The still camera is powered by a rolling head that generates kinetic energy to power on the camera, which actually takes decent photos.  The futuristic looking Sony camera comes with a “flower pot” docking station and is purely concept at this point, but it’s one that we would love to see on the store shelves soon. So when is it rolling out Sony?

Via  Cleantechnica

Sony’s E-cycling Program
Posted in Companies, Eco-Friendly, Global warming, Green on 18 August 2007

What made Sony target the reprocessing of one pound of e-waste for every pound of electronics sold under it? Following the footprints of Dell, the company has introduced e-cycling program globally to contribute its services to the environment by reducing electronic waste.

Sony

Sony believes in post-sales services and thus the company has inked pact with 75 Waste Management Recycle America eCycling drop-off centers across US to maintain the ecological-balance by protecting environment from e-waste.

The fact is that the usage of electronic products cannot be restricted to numbers as they have become the demand of the hour. So, the smart way is to recycle the used products to save our own lives.

e-cycling program

Art Installation made by utilizing damaged computers 

Survey done by the EPA in 2005 revealed that out of 1.9 to 2.2 million tonnes of electronic products used; only 345,000 to 379,000 tonnes are recycled. Unfortunately, the rest resides in landfills. This effort made by Sony is more than just doing away with this way of disposal as the process enables the reuse of the glass, plastic and metal. This ultimately reduces the need to extract fresh metals from the Earth, thereby cutting off the energy expenditure. Also, the emission of greenhouse gases can be put to an end to a certain extent.

The customer-friendly nature of the company is making them open sufficient drop-off locations, so that distance would never be an issue. Also, Sony customers’ do not have a spend a single penny to avail this service but yes recycling of other company’s products would demand the payment of market prices.

Via News Factor