As against companies Customer Social Responsibilty (CSR) sharing a proportional relation with company’s reputation, the impact of the eco-friendly division of the company on its stock performance is inversely proportional.

As per a report by Goldman Sachs International, global banking and securities firm: Those companies who are actively engaged in managing environmental, social and governance factors have proved better market leaders.

Anthony Ling, Managing Director, Goldman Sachs believes that due to the vibrant spread of the Internet, around 3,000 non-governmental organizations (NGOs) are listed with the UN, generating the lucidity for corporations.

The other side gives a more curvy graph displaying the weak performance in the environmental, social, and governance area will hint towards the lose of company’s competitive advantage, thereby affecting stock performance. This is because investors consider such factors before picking up the stocks.

The report is followed saying eco-friendly companies’ viz. recycling and nutritional foods are growing well and the alternative energy industry had grown five-fold in the last three years, resulting in rising stock of the company.

This is a display of a video message from former U.S. Vice President Al Gore at a conference of the Live Earth concert held on 19 June. Live Earth is a 24-hour, 7-continent concert series scheduled for 7 July to spread a word around about our natural environment. Shanghai will be one of the nine concert sites across the world.

Sven Ingvar-Nilsson, a 77-year old Swedish man–farmer by nature doesn’t only want to keep his piece of land fertile but is making efforts to maintain the green beauty of the world. As a result he has started a company that sells dry toilets.

The very functioning of the eco-friendly dry toilets helps in the flow of the urine and the solid waste in separate tunnels, thereby converting human waste into manure for farms.

Till date, around 2,000 dry toilets has been sold and its whooping demand assures a definite decrease (may be by a per cent) in the growing black spots on our environment. Certainly, you must carry this device at your home without raising eyebrows.

These technological advancements are happening at the personal front but what about public places that define our country and at the same time gives the transparent image of our height of shabbiness. Without a single look to right or left, today generation think public places viz. railways, roads, platforms, pedestrians as their private property and take some time across the corner to relieve.

Considering this shameless attitude of the citizens, the Railway sector is quite cautious to bring down such happenings by providing eco-friendly toilets with septic tanks at stations and in trains. With the use of this “biotech” project, the the Railway Research and Design and Standard Organisation (RDSO) in collaboration with Microphor of the United States and Aikon Technology of India is hopeful that it is the hygiene way to do away with the biological wastes.

The tanks use the bacteria that convert wastes into a harmless and odourless liquid. Initially, such toilets are accessible in AS-2 coach of the Delhi- Allahabad Prayagraj Express since 17 May. Presently, the pilot project is carried in one of the 25 coaches of the Prayagraj Express.

Having announced 2007 as “Clean Railway Year”, the Railway Minister Lalu Prasad has plans to provide eco-friendly coaches along with modern toilets on the line of airlines.

Via DNA India/ Zdnet

With the emergent awareness amongst people concerning environment issues, various elucidation are being proposed in different ways to make our surrounding eco-friendly.
The latest among these is Green Wedding where all ingredients starting from recipe to the full-served food and the entire ceremony backed upon eco-friendly ways.

Nuptials of Julie Mayfield and Jim Grode was an eco-friendly affair where guest carpooled in electric cars and were served with biodegradable plates during all meals. In today’s age people are busy in recycling processes, consuming more organic food, swapping luminescent lights for compact fluorescent ones and sailing around in hybrid cars and honeymooning at an eco-friendly resort as the Maldives. The very mention of all thse gestures gives peace to my ear.

Not even this, going beyond many honeymoon resorts assure to make the good-natured getaway “carbon neutral” by supporting the production of clean electricity by resources such as wind farms rather than fossil fuels like coal and gas.

Catering with organic, locally produced Italians or chinese dishes and fried-spicy chicken can cost twice as much as it would otherwise, says the bridal expert. And soy-based ink for formal invites and flowers for the bridal garland can take long hours than traditional choices. Nevertheless competition and demand ultimately will make it easier to create green weddings.

At Hotel Mocking Bird Hill in Jamaica, a program called “Happy Marry Tree” expects every couple making a visit there on a honeymoon to plant atleast plants two trees compensate the carbon emissions done through their travel.

Several green registries consent with brides and grooms to register for everything from reusable bags to a compost crock and sheets made with organic cotton as well as make donations to green causes.

So, the concluding mantra is:
Modest and simple
Condense, reprocess, reuse
Use green transportation
Spread a word across about public transit and promote carpooling

Truly, such marriages are educating ceremonies and a convincing way to promote green living. The bottom line says it all….Today, if you call someone green, it’s not a diss, it’s cool.